Target
Target USA is America's beloved retail destination. We provide specialized manufacturing solutions for their entertainment and media categories, delivering high-quality mixed-material products that meet stringent safety standards.
Target: Bespoke Engineering for Specific Categories Custom Mixed-Material Fixtures for Entertainment Retail
Challenge
Target's Entertainment & Media department required custom-designed DVD and Games fixtures that combined multiple materials—metal, wood, acrylic—while meeting strict retail standards and tight timelines.
Solution
- Hybrid Material Craftsmanship: Engineered fixtures blending metal frames, wood accents, and acrylic shelving to match Target's brand aesthetic.
- Integrated Signage System: Designed modular signage holders that seamlessly integrated into the fixture structure.
- Dynamic Adjustability: Created adjustable shelving to accommodate varying product sizes (DVD cases, game boxes, collector's editions).
Results
Delivered custom fixtures that enhanced in-store merchandising for Target's Entertainment & Media category. The bespoke design improved product visibility and customer engagement, contributing to category uplift. The fixtures were deployed across multiple store formats, demonstrating scalability and adaptability.
The custom DVD rack they engineered became a centerpiece in our media section—perfectly balancing functionality and brand alignment.
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